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Rebranding Race: Lessons from brand makeover winners, losers, pretenders and spectators, by C. Paschal Eze
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Here's your brand makeover GPS and conscience!�Finally, anybody could easily become a brand makeover watchdog, excitedly empowered to detect and discourage deceptive rebranding by any business, nonprofit, individual, city or nation. That's what the "7 rebranding laws to live by" and instructive case studies from countries around the world are for.�And if you are about to rebrand, rebranding now or recently rebranded without using this rebranding GPS of a book, chances are that you are headed in the wrong direction! Guess what. When your stakeholders find out what's going on, they may react in ways you won't find helpful to your brand.�
Brand makeover should never be a fancy dress parade, diversionary antic or convenient postponement of the evil day.�"Rebranding is your right to thrive but it comes with a huge responsibility to self and stakeholders," adds Eze whose 11th book includes Q&A with two-time Emmy Award winner Tony Mottley, Canadian lawyer and linguist Suzanne Deliscar, Ron G. Productions CEO, Ronald Kuypers, XIG, LLC president Donna McKeithan, Councilman Kyrian Nwagwu of Michigan and employee-turned-entrepreneur Felipe Coimbra of Canada.
- Sales Rank: #6224355 in Books
- Published on: 2010-10-14
- Original language: English
- Number of items: 1
- Dimensions: 8.50" h x .63" w x 5.51" l, .90 pounds
- Binding: Hardcover
- 216 pages
From the Author
Your brand is made up of what I call brand superstructure and brand substructure. But many make the mistake of confining their rebranding efforts to the brand superstructure and neglecting the brand substructure which actually supports and shapes the superstructure.�This 'Rebranding Race' book challenges and proves their conventional wisdom and practice as wrong and eventually counter-productive.�
From the Inside Flap
"Welcome. I have been looking forward to meeting you on the pages of this rebranding book, which I wrote with you in mind. So, I am glad you are here. Please, enjoy your reading and feel free to contact me ... with any question or suggestion you may have. Thank you."C. Paschal Eze
From the Back Cover
"...a book that is a product of understanding of what rebranding is and what it is not, and one that sets out to help individuals, businesses, nonprofits, cities and nations rebrand to make a difference, and not just to keep up appearances."--Juergen Thomas Steinmetz, Chairman, Int'l Council of Tourism Partners, Publisher, eTurbonews, Founder, Hawaii Tourism Association.
"This book is well researched; has lots of valuable examples, lots of practical tips, lots of credibility."�- Bankole Thompson, senior editor Michigan Chronicle newspaper Detroit who has had three sit-down interviews with Barack Obama.
"Without a doubt, a required reading for businesses and nonprofits"- Ron Leslie, President/CEO, RBL & Associates, Inc., Indiana (RBLandAssociates.com)�"Indulge yourself with reading Eze's book ... be a living proof of its message."�- Mathilde Jansen, photographer/artist, Amsterdam, the Netherlands (mathildejansen.com)
"This 11-time author is on a mission to change the prevailing rebranding mindset that dwells on the surface instead of the deep."--Abdi Kusow, Ph.D., Associate Professor, Department of Sociology and African and African American Studies, Iowa State University, Iowa USA
"Be challenged as you read this book, it could affect your destiny."-- Andre Williams, Advocate of the High Court of South Africa, Magistrate, Kimberley, South Africa, Executive Member of the Judicial Officers Association of South Africa (JOASA)"If you really want to succeed in rebranding, go through this book's real life cases. It arms you with a positivist war chest piled with ardent rebranding strategies."-- Azubuike Erinugha, poet and film director, "The Asylum" and the EU acclaimed Africa-Europe migration hit, "The Champion Sportsman", Brussels Belgium.�
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